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Hair of the Dog Online Summit

In this summit you will learn...

  • Your craft:

    • Tips for working with natural light in outdoor on-location sessions to get the best results in any lighting.
    • The basics of studio lighting including the best equipment, different setups and how to wrangle pets to capture that killer expression.
    • Learn how to edit your images to create a smooth dreamy finish in Photoshop.

    Your marketing:

    • Strategies to collect and convert leads through trade shows and other local events.
    • A repeatable and profitable Facebook ad formula that will boost your business, even if you only have a tiny budget.
    • How to optimize your website for search engine success to be found by cold traffic.
    • Connect with your audience on an emotional and visual level by Defining Your Brand Vibe.
    • Learn how to save your time – and sanity – by batching your Instagram content creation.
    • Discover not only who your ideal client is – but also how to find them and book them.

    Your business:

    • Your legal liabilities as a pet photographer and what you can do to protect yourself, your business and your clients.
    • How to set your pricing for profit – based on YOUR unique business situation.
    • The #1 secret to standing out and earning more as a pet photographer.
    • How to optimize your website for search engine success and how social media can help your site’s SEO.
    • Connect with your audience on an emotional and visual level by Defining Your Brand Vibe.

    Your workflow:

    • How to prepare your clients for a successful experience and sales session.
    • Easy ways to organize yourself so you stay on track and actually hit your business goals.  
    • Discover how to create a life with intention by focusing on what matters.
    • Automate your business and spend less time on administrative tasks and more time shooting or enjoying your life.


What People Are Saying:

“Wow! The Hair of the Dog Summit is all I could have imagined and more. Worth every single dollar as the value to help grow and develop a successful business is priceless. I binge-watched so many of the classes! I love that I can go back and rewatch the videos over and over again! Thank you for creating such a great educational source for pet photographers!”

Shaleena J.

“I watched two of the classes today - Charlotte Reeve's Natural Light Dog Photography and Professional Pooch's Preparing your Clients. Both were excellent! Charlotte's sent me out this afternoon to scout the light more effectively at my location for a shoot tomorrow. Terran and Allison gave me some great additional questions to ask my clients before the shoot in order to eliminate potential problems later. Thank you so much ladies! I can't wait to watch the rest of the classes!”

Sheila B.